As a sponsor
The German-American Steuben Parade is the biggest German culture organization in the United States. Every year it brings approximately 100,000 people to New York's famed Fifth Avenue. The Parade is regularly covered by media, ranging from TV stations in the US and Germany to magazines and newspapers in both countries.
The German-American Steuben Parade, however, is a non-for-profit organization run completely by volunteers. We are always looking for support, and we offer a fantastic platform for your company to present its products or services. Let us show you, how you can become involved as a sponsor, get your message out to an attractive target audience (higher than average income, education, travel interest). Email us at sponsor@germanparadenyc.org or call (201) 763-7285.
As a visiting group from Germany (or Austria/Switzerland)
Every year in September, up to 50 groups from Germany, Austria and Switzerland - and even German groups from other countries - march in the German-American Steuben Parade. If your music or dance group, your carnival club, your group in historic tracht or uniform is interested in marching in the Parade, we are more than happy to invite you. Please introduce yourself in a letter, and send it together with a group photo and any other suitable media (CD, DVD) to the Parade Committee at the address given below. Official invitations go out in November for the Parade in the coming year.
Once invited, you will receive detailed information about the upcoming Parade. This includes the date, the cost (approx. $150 per group), the schedule of events and all forms necessary for your successful trip to New York.
An invitation to the German-American Steuben Parade does NOT include any financial help. The Parade is a non-for-profit organization run by volunteers and has no budget to support groups marching in the Parade. No exceptions can be made. However, we will send a confirmation letter, that might be useful when applying for grants from your home state. In past years, many clubs have been financially supported by their states. The Steuben Parade does not guarantee, though, that you will be eligible or that any funds will be doled out in futures years.
As a rule-of-thumb you should plan to spend about $800 to $1,000 per person in your group, including airfare, four nights in a hotel (2-4 bed rooms), and possibly transportation and some sightseeing. A good way for a club to raise money to travel to the Parade might be to talk to local companies and solicit sponsorships. Or arrange for one or more benefit concerts. Be creative - and we will see you in New York.
As a German-American group from within the United States
The German-American Steuben Parade was founded in 1957 by German-American clubs, and these clubs are still the backbone of this annual tradition. Aside from all the clubs from the Greater New York region, who march regularly, German-American clubs from all parts of the United States have been marching up Fifth Avenue in the past, including groups from Texas, California, Florida and Wisconsin.
If you are interested to join us, introduce yourself in a letter, and send it together with a group photo and any other suitable media (CD, DVD) to the Parade Committee at the address given below. Official invitations go out in November for the Parade in the coming year.
Once invited, you will receive detailed information about the upcoming Parade. This includes a full schedule of events and all forms necessary for your successful trip to New York.
An invitation to the German-American Steuben Parade does NOT include any financial help. The Parade is a non-for-profit organization run by volunteers and has no budget to support groups marching in the Parade. No exceptions can be made. However, we can refer you to some travel agents, who have organized Steuben Parade trips in the past and are known to the committee to offer great value deals on hotels and airfare. The Parade will not be involved in any contracts made between your club and third parties, though.
As a visitor
If you are in New York and want to see the Parade, just join us on the third Saturday of September, 12 Noon, on Fifth Avenue between 67th and 86th Streets. You can view the Parade for free, or get a Grand Stand ticket for $10 to see the Parade comfortably seated in the Grand Stand.
Tickets are available here or by mailing a check to the address below. The check should be made out to "Steuben Parade" and be in the amount of $10 for every ticket requested.
Tickets may be purchased by credit card from our Online Store after June 30th.
Tickets are available here or by mailing a check to the address below. The check should be made out to "Steuben Parade" and be in the amount of $10 for every ticket requested.
Tickets may be purchased by credit card from our Online Store after June 30th.
If you want to join us for other events, check out the schedule of events. Parade weekend starts with the Gala Benefit Banquet at the New York Hilton. Tickets are available here or by mailing a check to the address below. The check should be made out to "Steuben Parade" and be in the amount of $150 for every ticket requested.
We also welcome you to the Mass on Parade Day at St. Patrick's Cathedral (Fifth Avenue, 53rd Street), which starts at 9.30 AM.
Following the Parade we invite you to the German-American Friendship Party at Rumsey's Playfield in Central Park (use E. 72nd St. entrance). Tickets are available here or by mailing a check to the address below. The check should be made out to "Steuben Parade" and be in the amount of $10 for every ticket requested.
Tickets may be purchased by credit card from our Online Store after June 30th.
